Betfred Super League partner with Egg as Official Clean Energy Partner

As the start of the 30th Super League season draws near, Rugby League Commercial and clean energy solutions company egg announced a new partnership that will highlight the importance of fostering sustainable practices in sport and beyond.

The partnership will make egg the first Official Clean Energy Partner of the Betfred Super League, England Rugby League, and Betfred Challenge Cup, signalling Rugby League’s continued efforts to create a more sustainable future in sport. egg provides solar power solutions and electric vehicle charging products to homes and businesses across the UK making this partnership a perfect match for both clubs and fans. This initiative follows egg’s successful backing of the England Men’s, Women’s and Wheelchair teams in last autumn’s international clean sweep, which saw egg’s branding feature prominently both on and off pitch.

Rhodri Jones, Managing Director of RL Commercial said: “We are delighted to welcome egg as Super League’s first clean energy partner. Rugby League is committed to environmental sustainability at all levels, and we look forward to working with our clubs and players in helping rugby fans save money on their energy bills.”

Gavin Morse, Chief Marketing Officer at egg said: “At egg, our mission is simple - bring clean energy solutions to more homes and businesses across the UK.  This initiative with Rugby League highlights egg’s dedication to driving clean energy innovation while supporting communities across the nation. As we kick off the next phase in our relationship with Rugby League, we hope our presence at matches will inspire fans to think about how they can bring sustainability into their everyday lives.”

The partnership will include prominent matchday, stadium, and digital advertising from egg, as well as logo placement on England Rugby League  players’ jerseys. It follows egg’s partnerships with Sheffield United,Rugby League team Leigh Leopards and Northampton Town FC where egg has installed solar panels and EV charging points.

Read more about egg’s clean energy solutions here.